For webmasters, search engine optimization is one of the most important means long to locate the page better. Search engine optimization is extremely important to make known your own homepage. You should inform himself in detail on the Internet, when planning a Web project. Finally, the number of visitors, and the revenue depends very different from an optimal placement in the search engines. These search all Internet pages and rate them according to various criteria. This rating determines the so-called page ranking, i.e.
the placement in the search engine. You will achieve the greatest success of course if you can already leave a professional creation of Internet pages. This know exactly what criteria the pages are evaluated. First, you should set the keywords. These are the words in which the pages are found by the search engine. It should be not too general, so that not too many pages listed in the search.
Flash sites are generally poor listed as static images can be read better. Therefore, we recommend also to program the Web pages in HTML, and to accommodate as much text on the pages. The selected keywords should be integrated into this text, then several times. Many links on the homepage are also important. Therefore, the page in a number of Web directories should be entered. It is essential that you should use a different text in each entry. Here entering a single text, which evaluated negatively by search engines and the placement significantly deteriorated. Under certain circumstances, risking even a deletion in some search engines. Search engine optimization is not so easy and requires a lot of knowledge and experience. For a layman, this is realised not so easily.