Mobile telephony plans in Chile emerged in the mid 1980s when the government of Augusto Pinochet permitted frequencies to cover the national territory. He was also, in 1988 there were three companies that provide the cellular communications: CTC Mobile (subsidiary of wireless providers the phone company of Chile) and Mobile CIDCOM ‘subsequently acquired 100 by BellSouth Samsung – and now in the Metropolitan Region and Region V Santiago, Mobile Telecom (a subsidiary of ENTEL Chile) and VTR Celular (VTR Telecom subsidiary), both covering the areas between the I and Region V, and VI of the XI cellular phones Region.
In the beginning, the mobile telephone market in Chile was reduced to large businesses, senior executives and government officials, the you get a free cell phone when you join any of the plans product of the high costs meant to have this kind of services. Among the main obstacles to its expansion was cellular phones the all the plans include high cost of the terminals’ companies have a limited stock mainly supplied by Motorola, NEC and Panasonic ‘the fact of having to pay for calls made and received by customers and National roaming cellular coverage charging, if found in an area outside that covered the service provider.
In the mid-nineties, the mobile phone market changes were made: to extend the coverage of their customers and reduce costs, CTC Celular joins’ then buy ‘a VTR Celular, born the first cell phones cell phone companies in Chile coverage throughout the country: Startel.
It was this latter company opened the doors to the mass of your product, to market the first product of prepayment of cellular providers the cellular phone plans country: Amistar. The proposal was simple and direct: Everyone could have a mobile phone at low cost and national Nokia coverage. And that is supported in a figure little traditional advertising, by using the image of a Gasfiter (plumber) mobile phones who received calls at work everywhere. Was’ Faundes’ ‘The protagonist of the television spots slider phone of Amistar’ with every plan who was as popular as mobile phones, candy bar phone which already wireless phones had a larger stock HTC of terminals provided by Nokia, Ericsson, Motorola and other companies.
Furthermore, Telecom Celular led to the birth of a new mobile communications company that sought to penetrate the market in innovative ways. ENTEL PCS Motorola emerged in 1997, being the first to offer GSM services in the country. Almost whole Chilesat PCS (Branch Chilesat) coverage offered by CDMA technology provided by the U.S. Qualcomm.
Currently, mobile operators in free phones Chile include: Movistar (Telefonica Branch ‘which it acquired from Bellsouth), Entel PCS and Claro (which has been owned by Chilesat, LEAP Wireless Endesa and Spain – under cell phones the name LG Smartcom PCS – and currently owned by America Movil).