b increase retention and loyalty of physicians and pharmacists medical sales representatives or representatives to provide all the information they need to meet or exceed expectations. b the send with a high content of pharmaceutical marketing should be oriented to social marketing. b work resources of the pharmaceutical industry in a professional manner to develop online pharmaceutical marketing strategies. b strengthen knowledge of this new medium computer communication and transaction. Communications online for doctors and pharmacists has become a necessity for the incorporation of new information-hungry professionals and the pharmaceutical industry specialized in carrying out effective actions of Pharmaceutical Marketing Digital. Pharmaceutical marketing online, unlike traditional methods, promotion means a great competitive advantage when analyzing the scope, costs and the ability to monitor results. If we analyze the investment made in promotion of intangible media will observe that online pharmaceutical marketing has covered much of the needs of the pharmaceutical industry thanks to its effectiveness and return on investment (ROI). Within the strategies of online pharmaceutical marketing, we believe that the achievement of new doctors and potential pharmacists and prescribers and dispensers already existing loyalty will improve the sales level as also their brand or branding policy.
The results will be aimed at the professional development of doctors and qualified pharmacists (leads), with greater and effective interaction between the pharmaceutical industry, doctors and pharmacists, achieving the long-awaited customer loyalty and increased satisfaction of prescribers and dispensers. .Online pharmaceutical marketing constitutes an invaluable support to create effective and profitable Internet strategies for the pharmaceutical industry to achieve its objectives through: b optimize the quality of traffic towards the platforms of scientific information through search engines. b improve return on investment (ROI) resulting from the promotion campaigns in scientific information platforms. b create strategies of loyalty brand and visibility on the platforms of scientific information to maintain contact with doctors and pharmacists.