Aperto plenary, the campaigning agency with a digital focus, launches the magazine publications and online at. The Berlin would stress post-digital with the increasingly important focus on content, dialogue and participation in the communication work. Aperto plenary, the campaigning agency with a digital focus, starts as publications and post-digital-magazin.de.Berlin, the online magazine June/July 2012 the magazine post digital by Aperto plenary appears with an initial circulation of 10,000 copies in Germany. Based on features, guest articles and discussions it deals with communication on the border between the areas of digital and analog. post digital is aimed at marketing decision makers and communication professionals, Young Professionals and journalists. The individual issues of the magazine have changing thematic focus and design topics.
Says the editor of the magazine and CEO of Aperto plenary, Michael Sodar,: with digital post we take a look at today, in which to live, work and communication Thanks to technological and digital achievements rapidly change, which has achieved digital revolution but seems to think its zenith. The core is we do not address the issue of digitisation, but changing patterns of thought and action in society and communication.” The first issue of digital post puts focus on the theme of freedom, with a guest commentary by Berlin’s top tourist touts Burkhard Kieker visitBerlin and a roundtable to the former airport of Tempelhof freedom. Also writes guest columnist Alexander Niemetz, media trainer and ex-moderator of ZDF today journal, about the difficult business of communication. Also in the issue: press conferences with participation via the social Web. The theme of freedom in the collage style is implemented in the design. Thus, the design theme of the first edition of digital post reflects the combination of analog and digital. The cover subject, a paper airplane, it builds a bridge to the substantive focus of the first edition, the former airport Berlin Tempelhof. The cover logo post digital is also in Subsequent editions in font, position, and size remain the same, vary within those boundaries but and have been implemented in the style of the respective issue.
The publication works with reader-friendly, restrained serifs typo Garamond and as a contrast with the bold headline typeface Gotham. This is used manipulated by large letters. The magazine is printed on FSC certified recycled paper, which transported a natural feel due to the sustainable communication approach of the Agency. The website for the magazine is at the same time the Internet presence of the campaigning agency Aperto plenary. Aperto plenary integrated campaign approach with digital focus is reflected in the theme setting and the used channels Web and print. This manual is available through the agency or on the Internet at. About Aperto plenary: Aperto plenary stands for that plan, develop and implement the right measures for campaigns and projects in the digital age. With highly qualified staff are complex communication services implemented for customers in the fields of economy, science, politics, culture and media. The focus on the political communication popular campaigning, a term stands at Aperto plenary for effective corporate and brand communication with digital focus. While the experience of Aperto AG in the area of digital and mobile business uses Aperto plenary.