two-day USECON annual event for Microsoft Austria RoX – is the measurable added value and success of projects through a customer – and Benutzerzentrierte how to generate for us. At our free event we will show you on the basis of case studies and presentations how to create positive experiences in different industries. In a question-answer forum Hal McRae was the first to reply. The practice shows that a right-to-use product or interface with a positive experience is a success argument. Good usability and a positive experience is not a nice to have”more, but standard in the modern development of products and services. The influence of experience factors in purchasing decisions, customer loyalty and brand loyalty and bind your target groups effectively to your company. What to expect at the RoX 2013? The following topics are waiting for you: How does the optimal customer integration in practice? Whatever the motivation of the company behind projects with an experience focus”? What concrete results and what added value does a customer centric perspective? Which Is important usability, user experience and user interface design in product and service development? “” “EXperience workshops day 1 of day 1 (di, 19 November, 16:00 to 18:30, the euro square 3, 1120 Vienna) 3 different workshops to join in is offered as a prelude: experience strategy & change” customers panels & experience tools “3Us basics what is usability, user experience and user interface design?” Discuss the topics presented in the workshops together with us and exchange with experts and practitioners. 2 Day eXperience Conference on day 2 (MI, November 20, 14:00 to 19:00, at the euro space 3, 1120 Vienna) the Conference within the framework of the RoX 2013 launch events.

We have prepared for you 5 varied lectures from practice. Together with our customers and partners we introduce each a case study in 25 minutes. Each lecture is about a different perspective on the topic of RoX. This year we have won well-known partners and customers from diverse industries, such as: Microsoft Austria, QuestBack, or the update software AG. It offers a varied programme with practical examples of renowned national and international companies and workshops to the active shaping. Use the opportunity to exchange experiences. We look forward to your visit and an exciting event! In this spirit: Let’s RoX! To register: rox2013 / past