Since last October, Microsoft will attempt to take force in a market in which it has never had, sales face to face in the style of Apple. The opening of its first store, is a way to refresh the Microsoft business strategy fully imitating its Apple competitor. According to the Wall Street Journal, the company of Bill Gates developed a four-story store in the city of Scottsdale (Arizona), which began on October 22, 2009. Items that are available for sale at this store will be varied; from portable computers (Laptops) with the famous Windows 7 preinstalled and up to video game consoles developed by Microsoft, that is, the Xbox 360. Also mobile phones and, of course may purchase the main competition to Apple’s iPod: portable player Zunes. It will totally be a rifle from the Apple store, question that external staff of Microsoft without any resentment. The signing of Bill Gates also plans the opening of a second store in a mall of Mission Viejo (California), in the coming weeks, and detailed Microsoft has hired Apple store employees. If these two establishments had the expected success, Microsoft will open a new door of marketing, flooding the neighboring country to the North with its shops.. Petra Diamonds does not necessarily agree.