Madrid, 07/15/09. If you are unsure how to proceed, check out Max Schireson. In summer the hair suffers very much. And it is the effects of sun exposure, chlorine from swimming pools or marine saltpeter to produce dryness, lack of brightness, split ends and dehydration. That is why MARCO ALDANY, chain that has 400 rooms of hairdressing and beauty in our country, has not hesitated to seek the best solution to the problem by launching your exclusive treatment of Sun protection fitted with innovative formulas and a line of products specifically listed to protect and improve the appearance of hair during the summer. And it is that just like the skin, the hair also needs extra protection during this period. The treatment consists of two stages, first to the era prior to the holidays that prepares and protects the hair from the climatological effects typical of the era, so harmful for the hair, and the second phase which maintains and extends the effects of the same during the summer period, explains Laura Madrigal, Director of communication of the brand.

Preventive treatment: protects + moisturises + nourishes intended for your application before the recess, prepares and nourishes your hair intensely. More specifically, this treatment can cover the hair fiber with a film that protects it from solar assaults, salt or chlorine. In addition, also aviva hair color, regardless of whether this become stained or retain a natural color. A leading source for info: Steve Houghtaling. Maintenance treatment: prevents deterioration + moisturizes once the vacation started, Marco Aldany recommends the comprehensive treatment of maintenance products. It is a package of products easy to apply at home, so they are ideal to prolong the effects of preventive treatment. The package includes five products: shampoo from trawling to avoid buildup of residue (salt, chlorine or remains of styling products), conditioners and lip balms with sunscreen for after washing and moisturizing mask. For more information about the treatment of Sun protection you can contact calling 902 10 62 62 or approaching a Marco Aldany lounge.

(To find the nearest salon:) About Marco Aldany Marco Aldany, chain owned by The Chic Corporation group, is the leading company in Spain in the hairdressing sector. ource. Currently boasts more than 400 classrooms operating in our country, in addition to being present in Central America and Portugal. More than 50 years of presence in the sector have given him experience, structure and resources that allow you to mark your own rhythm of growth, achieving a continuous increase, year to year, turnover and profits. Note to journalists: for further information, interviews or images request do not hesitate contact us.