During this festive season, from December 15 to January 5, participants can send their messages and photos by accessing, vans.com/behere or sending an email to. U.S. residents can also send text messages to @vans + message to the 87884. Multi-platform campaign is launched in a distribution platform for social media in a room built by LocModa, Inc. to measure who is coming to the end of 2009, this is a truly unique opportunity for Vans can share thoughts of potentially millions of young people in one way original and expressive, said Doug Palladini, Vice President of marketing for Vans. Vans opens a window into the minds of the culture of youth in the world through the screen in Times Square to share individual creative expression, a pillar of the Vans brand. While all appropriate message will appear on the vans.com/behere portal, the best messages and participating attached images will be transmitted almost in real time on a giant screen of live video in Times Square during ten minutes of special programming of Vans every hour, 24 hours a day.
Participants receive a notification of his moment of Fame via email with a link that enables them to see the picture of your message on the Times Square Billboard and share it via Facebook or the corresponding url. They can also follow their messages via digital video live at vans.com as well as in the pages of Facebook and MySpace from Vans. Messages can be simple greetings to your dear or beings inspired by themes of the day such as reflections of 2009 and hopes for the next year. With the global reach of the campaign, the messages can be sent in English, Spanish, Chinese, French, German, Italian, Portuguese and Japanese. Vans, the leader in action sports clothing and footwear, is a trademark of VF Corporation (NYSE: VFC). The collections of Vans, including footwear, apparel and sports accessories, boots and special for snowboarding clothing and protective equipment Pro-tec line, are on sale in the United States through more than 200 stores owned by the company and factory discount stores as well as shops selling the independent public. At the international level, Vans sells its products in approximately 50 countries through a network of distributors, agents sales and offices abroad.