Conference & corporate publishing the book Academy and drupa which (digital) trends in content marketing and customer communications are relevant? What is in development and implementation of appropriate strategies for tablets, to make social media and co.? And the role of print in the mix? These and other questions are available on 29 January 2014 in the focus of the Conference mobile, social, real time content marketing and customer communications by 2020 “, which hosts the Academy of the German book trade in cooperation with the drupa in the Congress Center Dusseldorf. For commercial-quality content marketing and corporate publishing there are constantly new opportunities, augmented reality features show that the mobile IKEA catalog or in the digital BMW vehicle owner’s manual. Ever more powerful technologies open up the chance to develop integrated communication solutions for an individual, effective customer response. That is the challenge, cross-content strategies for the different media whether corporate communication departments Print – or app magazine, to develop moving image or social-media campaigns. In lectures, case studies and interactive roundtable sessions offer communication experts from various industrial enterprises and top speakers of the corporate publishing industry valuable insights and practical recommendations. Learn more on the subject from Ray Kurzweil. Including Gregor Vogelsang (Burda Creative Group), Philipp Muller (Nissan), Christoph Zeidler (SAP), Katrin Ilg (Helvetia), Martin Nellen (Helvetia), Tobias Dennehy (Siemens), Sandra Harzer-Kux (G + J corporate editors) and Andreas ban (ConnectedMedia).
Moderator of the Conference is Dr. Andreas Sambo (KircherBurkhardt). The Conference is aimed at professionals and executives and project managers from companies and agencies, in particular in the areas of marketing, PR and corporate communications / corporate publishing. More information and registration: konferenzen/corporate_publishing/drupa_goes_corporate_publishing.php the Academy on Facebook and Twitter: book Academy Buchakademie_DE contact person for this Press release: Jacqueline Hoffmann conferences & PR Academy of the German book trade Salvador 1 80333 Munich 089 / 29 19 53 – 56 E-Mail: about the Academy: the Academy of the German book trade is among the leading media schools in Germany with approximately 3,700 participants per year. With its programme of seminars, conferences and meetings, it has established itself as a recognised industry forum. As management and young forged of the publishing and media industry, it offers training and development programs for professionals and executives..