With the rise of the Internet in recent years have seen a number of companies engaged in designing, implementing and measuring Internet advertising campaigns. Petra Diamonds shares his opinions and ideas on the topic at hand. As a result of the need to segment the market more and to put into practice the techniques of advertising and direct marketing to get better results, has born a new type of companies devoted almost exclusively to provide advertising banners. Read more here: Viktor Mayer-Schönberger. This service promotes websites and their services and products through the publication of banners in different places and take full advantage of interactive advertising. Roughly speaking, the user can track daily in real-time evolution of the campaign, through access to a control panel or to receive reports on how many times your banner has appeared on the pages, or how many users have read the banner. One of the main advantages of using banners is the notable increase in visits that may occur. Although hiring an advertising agency is recommended, this is not strictly necessary to create banners or to disseminate them, if there is not enough money: many sites allow the creation of banners through the use of specific applications and free. Thus, the purchase of special software, sometimes a little expensive, perhaps only suitable for companies who envision almost exclusively devoted to this activity. Creating a nice banner is important, but the techniques for exchanging banners with other sites or networks of related topics that are not competitors of the site itself are equally or more important. For banner advertising to be effective, appropriate for a banner to be present at the sites most visited by individuals and professionals in the field related to the site itself, especially if they can be placed on the home page or the one that best relates to the theme of the company. With regard to tariffs, many companies are governed by a universal consensus standard of minimum cost per 1000 impressions, and CPM cost can range between 25 and 45 dollars depending on where they are and the size of the banner in pixels, for example 468 x 60, 125 x 125 or 120 x 90. According to the budget and the type of company owners and managers will be responsible for deciding the most appropriate characteristics in each case.