Archive for March, 2011

Why We Read Fiction

A survey conducted in 2008 by the Foundation "Public Opinion showed that 60% of Russians during the year have not read a single work of art. People began to read less – it's a fact. Previously, when the working day has been normalized and was 8 h, when there were only two television programs, and there was no Internet – leisure time was enough. Now even considered that reading fiction is incompatible with a focus on success. After all, successful people free time at all. When do they read? Many fixated on the effective use of their time, even invented a time-management. A good thing.

But often it is only an attempt in the same 24 hours stuff more cases. In this case, no one thinks that most of these cases, you do not do and nothing will change. Is it too becomes our rational mind? Focused only on the algorithms and schemes. In a lot of fuss caused by the underdevelopment of our thinking. How can he develop if the knowledge of just jam without any attempt to comprehend. To what do we read? 1. Fiction in addition to its core functions – aesthetic, communicative and cognitive gives us the opportunity to develop as a person, develop your intellect and thought. After all, what we see on the page? – A set of characters. And this set – is built into the images, characters, created by mood, evoke a feeling. Ie the mind is actively involved in this process.

Site Promotion

On the one hand the cost of such advertising is much lower than the other site promotion in search engines is aimed solely at increasing sales, while advertising in the media – it is also the formation of the brand, its recognition of the broad masses. Survey of our clients who use the service site promotion, and showed that total sales in a number of cases has increased because it is associated with significantly lower costs for the maintenance of the site, as well as its advertising, including promotion of the site in search engines. In a crisis, a significant decline in prices can significantly increase sales, but to stay at a profit to minimize costs. This basically is increasing and efficiency of the enterprise during a crisis. Human psychology is such that he rarely waives his habits in spite of external circumstances. So when during the growth, many could not afford more expensive products – they are now looking for a decent alternative, but less expensive. For example a survey of tourist companies working with us has shown that the first demand cheap and last minute "trips, ie those who previously could afford more expensive tours, does not waive the holiday abroad, but it is looking for a decent alternative with the maximum discount. It should be noted that the travel company lost some customers, fully renounced holidays abroad perhaps they would prefer a dacha, or something else.

These customers tend to rest on the cheap visa-free resorts. Another example – a serious crisis the restaurant industry and the phenomenal growth of fast-food outlets." On such examples clearly seen that in a crisis the main criterion for selecting goods and services – is their price. Since virtually all sectors of the economy "experienced management will be able to offer customers a low price. Whether it's discounts on goods or services a quality alternative at a discount. Therefore, the crisis is the perfect time to promote low-cost brands.

Furthermore the crisis will not last forever, and moderate optimists are already talking about some of the notes of the weak recovery. The first improvement in economic conditions will feel only those companies that actively promote their products and services. In conclusion I wish to summarize: 1. From advertising will no longer be, but need thoroughly analyze its effectiveness. 2. Necessary to significantly reduce prices. 3. The range of goods and services must pay special attention to low-cost types, as well as the possibility of offering customers a decent alternative to expensive goods and services.